Close-ups - getting closer to the Wonders
Our use of close-up images communicates a feeling of photo documentation and shows the destination inhabited by active tourists. We use these images to highlight moods and moments – wonders – and to place the tourist actively and emotionally at the destination. These images can include pictures of meals, bathers, cycling, etc.
We operate with three variants that serve different purposes:
Halfway between a regular motif and a close-up. Typically, you will be able to see most of the person, the house, the object,etc., and there will be space in the picture to also clearly distinguish the destination.
The focus is on a very specific feature: a face, working hands, the pedals on a bike, a plate of food, etc. The object occupies the entire image and there is no destination present in the image.
So close to the motif that you sense the textures and materials. This could be a water surface, sand or wood surfaces that are typical of Denmark or the destination. It is very important that we use these images only when they serve a purpose in the story or the graphic design.
When using close-ups, it is important not to crop the image in a way so that the people or object are in the middle. Rather, the image should always comply with "the Golden cut".