VisitDenmark's Brand Toolbox

The new unifying story about Denmark as a tourism destination has been developed by VisitDenmark and was launched in May 2019.

Today, the tourism industry is fully digitized, and all of Denmark’s important markets are entirely globalized. These are the underlying premises for the new narrative and communication platform for Denmark, which has been created to ensure that the entire tourism value chain is revitalized and enjoys increased impact when Denmark is highlighted in the media internationally.

This Brand Toolbox features all the elements that make up Denmark’s visual identity: logo, colors, typography, look & feel, etc., as well as guidelines on how to use them. Before exploring these pages, please watch our DNA brand movie. Here, we present the background for the new communications platform and introduce you to what the brand looks, feels and sounds like.